This Man has a Massive Fish

Can you guess just why this man has such a large fish?

 

Advertising. (1913, May 28). Barrier Miner (Broken Hill, NSW : 1888 - 1954), p. 7. Retrieved September 1, 2015, from http://nla.gov.au/nla.news-article45256087

If you guessed that he and his fish were the logo for Scott's Emulsion, a baby formula additive, you would be correct.

Yeah, me neither.