Friday, 21 August 2015

Surprises in Colonial Era Advertising

I always find it interesting coming across mentions of topics in Colonial Era newspapers that would be taboo today.

Here is an example of an advertisement from 1870 for cure-all cream called 'Holloway's Ointment':

Advertising. (1870, June 11). Southern Argus (Port Elliot, SA : 1866 - 1954), p. 4. Retrieved August 22, 2015, from

Fistulas are a common, and horrifying, complication of childbirth without the help of modern medicine. Most people these days in developed countries haven't heard of fistulas, despite the fact that women in first world countries still experience them, and yet here they are on p. 4 of the Southern Argus nearly 150 years ago.